Sandao · Chinesisch teegeschirr & Kultur
New Tanyang: Tanyang Gongfu Tea and Company Profile
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New Tanyang Group is a Chinese tea company whose official presentation brings together Tanyang Gongfu black tea, tea gardens and a distinctive Guixiang tea range. Fujian New Tanyang Group Co., Ltd. was established in 2000. Its business combines tea cultivation, production and research with agricultural sightseeing and standardization work.
Company at a glance
| Chinese company name | 福建新坦洋集团股份有限公司 |
|---|---|
| English name used here | Fujian New Tanyang Group Co., Ltd. |
| Brand name | New Tanyang / 新坦洋 |
| Established | 2000 |
| Region | Fujian, China |
| Main product directions | Tanyang Gongfu black tea, Laocong and Xincong teas, Guixiang tea and gift packs |
| Official website | newtanyang.com |
Main business: cultivation, tea development and estate experiences
The company introduction describes a business that links growing tea with production and product research. Tea gardens are part of that story, alongside sightseeing agriculture and work on standards. The official website also provides separate sections for its gardens, products and service standards.
The company’s Tianhu tea estate is presented as a place where tea cultivation and osmanthus planting meet. Its overview describes interplanting osmanthus trees with tea bushes and developing Guixiang tea from those resources. This gives the brand a second thread to explore alongside its black teas.
Main products and their characteristics
| Tanyang Gongfu black tea | The regional black-tea tradition is a central part of the brand presentation. Gongfu in this name refers to the tea tradition, rather than a single brewing recipe. |
|---|---|
| Tanyang Laocong | A named collection emphasizing an old-bush character. The official catalog shows a yellow 154 g gift presentation and describes an elegant aroma and lingering bush character. These are the company’s sensory descriptions. |
| Tanyang Xincong | The catalog shows a 200 g gift pack described as a floral-and-fruity-style black tea. This provides a different flavor direction within the displayed black-tea range. |
| Guixiang tea | A specialty centered on osmanthus and tea. The dedicated introduction describes scenting and the integration of floral aroma with tea; confirm the base tea and ingredients for the particular product. |
| Tea gifts | The catalog uses boxed and individually portioned presentations. Package format and net weight vary by product. |
Laocong and Xincong: two ways into the range
The official product display separates Tanyang Laocong from floral-and-fruity Tanyang Xincong. These names help explain the brand’s product structure, but choosing between them still comes down to the exact tea, batch and your taste.
A smaller sample is useful when available. Compare the leaf style, aroma description and brewing instructions before choosing a larger gift box. The weights above refer to examples shown on the website, rather than a promise about all current products.
Guixiang tea: the osmanthus connection
The Guixiang introduction gives this specialty its own space. It describes combining tea and osmanthus through scenting and adjusting the process to the developing aroma. That is a more specific description than treating “osmanthus fragrance” as a universal flavor claim for every New Tanyang tea.
Regional heritage and the modern company
Tanyang tea’s historical story and the founding of New Tanyang Group are separate timelines. The company overview dates the business to 2000 and describes cultivation work beginning in 1998. Historical references on packaging introduce the regional tea tradition; they should not be read as the incorporation date of this company.
Official channel
| Customer service | 400-655-1851 (China service number) |
|---|---|
| Company information | Official company introduction |
| Products | Official product display |
| Tea gardens | Official tea-garden section |
Sources
Prepared on 29 October 2026 from the official company introduction, product images, Guixiang introduction and website contact banner. Images were resized or cropped for this profile, retaining the original product labels. Current availability, ingredients and specifications should be confirmed with the company.