{"id":900925,"date":"2026-10-29T11:41:29","date_gmt":"2026-10-29T03:41:29","guid":{"rendered":"https:\/\/www.sandao.com\/richun-tea\/"},"modified":"2026-10-29T11:42:41","modified_gmt":"2026-10-29T03:42:41","slug":"richun-tea","status":"publish","type":"page","link":"https:\/\/www.sandao.com\/de\/tea-brands\/richun-tea\/","title":{"rendered":"Richun Tea: Tieguanyin, Main Brands and Company Profile"},"content":{"rendered":"<style>.sandao-brand-profile{max-width:960px;margin:0 auto;line-height:1.85;overflow-wrap:anywhere}.sandao-brand-profile h2{margin-top:2em;line-height:1.35}.sandao-brand-profile figure{margin:2em auto}.sandao-brand-profile img{display:block;max-width:100%;height:auto;margin:auto;max-height:650px;object-fit:contain}.sandao-brand-profile figcaption{font-size:.86em;color:#67675e;text-align:center;margin-top:.5em}.sandao-brand-profile .table-wrap{overflow-x:auto}.sandao-brand-profile table{width:100%;border-collapse:collapse;font-size:.95em}.sandao-brand-profile th,.sandao-brand-profile td{padding:.8em;border:1px solid #d9ddd7;vertical-align:top;text-align:left}.sandao-brand-profile th{background:#edf0e9}.sandao-brand-profile .intro{font-size:1.12em}<\/style>\n<trp-tag data-no-translation>\n<div class=\"sandao-brand-profile\" lang=\"en\">\n<p><a href=\"\/tea-brands\/\">\u2190 Chinese Tea Brands and Companies<\/a><\/p>\n<p class=\"intro\">Richun Tea is a Fujian tea business with Anxi Tieguanyin roots and a wider portfolio of Chinese teas. Its official website uses the company name \u65e5\u6625\u80a1\u4efd\u516c\u53f8 and the retail identity \u65e5\u6625\u00b7\u4e2d\u56fd\u8336. Tieguanyin remains a central product, while separate brands and product sections cover black tea, rock oolong, floral teas, tea foods and tea-related objects.<\/p>\n<figure><img src=\"https:\/\/www.sandao.com\/wp-content\/uploads\/2026\/10\/richun-five-star-zuixishi-tieguanyin-tea.webp\" alt=\"Richun five-star Zuixishi Tieguanyin tea gift presentation\" width=\"320\" height=\"320\" loading=\"lazy\" decoding=\"async\"><figcaption>Image source: <a href=\"https:\/\/www.rctea.com\/product\/164\/index.aspx\" target=\"_blank\" rel=\"noopener\">official public material<\/a>.<\/figcaption><\/figure>\n<h2 id=\"company-at-a-glance\">Company at a glance<\/h2>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th>Company name<\/th>\n<td>\u65e5\u6625\u80a1\u4efd\u516c\u53f8; Richun Tea is the English rendering used here<\/td>\n<\/tr>\n<tr>\n<th>Region<\/th>\n<td>Quanzhou, Fujian, with Anxi tea roots<\/td>\n<\/tr>\n<tr>\n<th>Retail identity<\/th>\n<td>Richun \u00b7 Chinese Tea \/ \u65e5\u6625\u00b7\u4e2d\u56fd\u8336<\/td>\n<\/tr>\n<tr>\n<th>Heritage<\/th>\n<td>The Ministry of Commerce heritage profile traces the Nanshan Richun tea business to 1919<\/td>\n<\/tr>\n<tr>\n<th>Main product direction<\/th>\n<td>Tieguanyin, with a wider multi-brand Chinese tea range<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"main-business\">Main business<\/h2>\n<p>The official product site and the Ministry of Commerce heritage profile describe a business linking tea production with direct retail. Richun\u2019s published retail approach emphasizes fixed-price selling and self-operated stores. The catalog also offers tea gifts and customization. These are different ways to choose and purchase the tea; they do not replace checking the actual product, harvest and brewing requirements.<\/p>\n<h2 id=\"main-products-and-characteristics\">Main products and their characteristics<\/h2>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th>Richun Tieguanyin<\/th>\n<td>The official section separates light-aroma and roasted-aroma styles and displays Zuixishi products, including the five-star gift pictured here.<\/td>\n<\/tr>\n<tr>\n<th>Hongfang black tea and rock oolong<\/th>\n<td>The official Hongfang section identifies the brand with black tea and Wuyi rock teas; Jin Jun Mei is among its displayed products.<\/td>\n<\/tr>\n<tr>\n<th>White tea and pu-erh<\/th>\n<td>The heritage directory identifies Zhuzhu Xiangchuan with Fuding white tea and Mengrun Hao with Yunnan pu-erh.<\/td>\n<\/tr>\n<tr>\n<th>Jiangnan Meiren<\/th>\n<td>A separate floral-tea and green-tea direction; the official section also lists jasmine and other botanical drinks.<\/td>\n<\/tr>\n<tr>\n<th>Tea foods and tea objects<\/th>\n<td>The company also presents tea snacks and Hengye agarwood-related tea objects, extending the catalog beyond leaf tea.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"brand-characteristics\">Tieguanyin craft, a broader tea catalog<\/h2>\n<p>The name of a collection is only one part of a useful comparison. For Tieguanyin, compare the stated aroma style and preparation guidance; for Hongfang, first distinguish black tea from rock oolong. A gift-box name or star label does not by itself explain all of those differences. Samples or in-store tasting, when available, can make the choice easier.<\/p>\n<p>Richun\u2019s historical tea-house narrative and the modern company\u2019s organizational history are separate subjects. The heritage directory records a 1919 tea-house origin and a later revival of production in 1987; those dates are not presented here as the incorporation date of the current company. The official site\u2019s main slogan is a pricing and brand statement, rather than an independent rating of each tea.<\/p>\n<h2 id=\"official-contact\">Official contact and further information<\/h2>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th>Service telephone<\/th>\n<td>400-8865-999<\/td>\n<\/tr>\n<tr>\n<th>Official product channel<\/th>\n<td>Use www.rctea.com for the product sections linked below<\/td>\n<\/tr>\n<tr>\n<th>Retail information<\/th>\n<td>The official site provides a direct-store search<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"sources\">Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/rctea.com\/\" target=\"_blank\" rel=\"noopener\">Official home page and contact<\/a><\/li>\n<li><a href=\"https:\/\/www.rctea.com\/richun.aspx\" target=\"_blank\" rel=\"noopener\">Official Tieguanyin section<\/a><\/li>\n<li><a href=\"https:\/\/www.rctea.com\/hongfang.aspx\" target=\"_blank\" rel=\"noopener\">Official Hongfang brand and products<\/a><\/li>\n<li><a href=\"https:\/\/www.rctea.com\/jiangnanmeiren.aspx\" target=\"_blank\" rel=\"noopener\">Official Jiangnan Meiren section<\/a><\/li>\n<li><a href=\"https:\/\/www.rctea.com\/product\/164\/index.aspx\" target=\"_blank\" rel=\"noopener\">Five-star Zuixishi product example<\/a><\/li>\n<li><a href=\"https:\/\/lzhbwg.mofcom.gov.cn\/edi_ecms_web_front\/thb\/detail\/24edcbbf4ee24e539789025c1c0fed58\" target=\"_blank\" rel=\"noopener\">Ministry of Commerce heritage profile<\/a><\/li>\n<\/ul>\n<p>Prepared on 29 October 2026 from the official material linked above. Product years and specifications refer to displayed examples; confirm current availability with the company. Original brand and packaging marks are retained in the images.<\/p>\n<\/div>\n<p><\/trp-tag><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Explore Richun Tea of Fujian: its Tieguanyin roots, Hongfang black and rock teas, wider tea brands, direct retail model and tea gifts.<\/p>","protected":false},"author":1,"featured_media":900920,"parent":900335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"class_list":["post-900925","page","type-page","status-publish","has-post-thumbnail","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/pages\/900925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/comments?post=900925"}],"version-history":[{"count":1,"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/pages\/900925\/revisions"}],"predecessor-version":[{"id":900929,"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/pages\/900925\/revisions\/900929"}],"up":[{"embeddable":true,"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/pages\/900335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/media\/900920"}],"wp:attachment":[{"href":"https:\/\/www.sandao.com\/de\/wp-json\/wp\/v2\/media?parent=900925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}