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Zhuyeqing Tea: Emei Green Tea, Collections and Company

← Chinese Tea Brands and Companies

Zhuyeqing is a Sichuan tea brand strongly associated with Emei green tea. Its established Lundao, Jingxin and Pinwei collections now sit alongside newer coloured-tin presentations and Huangjinye yellow tea. That wider range matters: the brand’s current product story is broader than a single green-tea gift box.

Zhuyeqing Pinwei coloured tea tins introduced in 2025
Image source: China Tea Marketing Association, March 2025.

Company at a glance

Company Sichuan Emeishan Zhuyeqing Tea Co., Ltd.
Base Emeishan, Sichuan, China
Core category Emei green tea; the range has expanded to yellow tea.
Named collections Lundao, Jingxin, Pinwei, coloured tins and Huangjinye

Main business

The brand combines tea production and product development with retail, online channels, gifting and tea-experience activities. China Tea Marketing Association reports describe its new smart factory and an experience centre, as well as cooperation with online retail platforms. These activities place manufacturing and consumer presentation within the same brand strategy.

Main products and their characteristics

Lundao, Jingxin and Pinwei Established named green-tea collections confirmed in the association’s 2025 product-launch report. These are brand collection names, not universal grades for every Chinese tea.
Pinwei coloured tins The 2025 launch added the small green tin and a product named 1964, providing more compact everyday and gifting presentations.
Huangjinye yellow tea A yellow-tea product introduced in a May 2026 association report. It belongs to a different tea category from the established green-tea lines.
Seasonal and cultural gift presentations The brand has also used cultural collaborations, including Sanxingdui-themed spring-tea activity, to present its teas in gifting and social settings.
Zhuyeqing Huangjinye yellow tea launch event in 2026
Image source: China Tea Marketing Association, May 2026.

Emei identity and newer manufacturing investment

Green tea remains the foundation of the brand’s identity. Its public communications emphasize mountain growing areas, spring picking and bud selection, together with freshness management. Those are brand positioning and process descriptions; the origin and specification of a particular product should still be read from that product’s label.

The association’s March 2026 launch report records a newly commissioned smart factory using AI-assisted selection, automated production and intelligent warehousing. Its May report then documents the Huangjinye launch. Together these dated developments show both manufacturing investment and a broader tea portfolio. This profile does not reproduce the launch’s medical or body-regulation claims. The supplied official website required access verification during this review, so the dated association sources are linked below.

Official contact and further information

Official domain http://www.zhuyeqing-tea.com/ — access verification required during this review
Company identity reference China Tea Marketing Association council listing

Sources

Prepared on 30 October 2026 from the official material linked above. Product years and specifications refer to displayed examples; confirm current availability with the company. Original brand and packaging marks are retained in the images.


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