{"id":11552,"date":"2026-10-23T18:45:00","date_gmt":"2026-10-23T10:45:00","guid":{"rendered":"https:\/\/www.sandao.com\/?p=11552"},"modified":"2026-10-23T18:45:02","modified_gmt":"2026-10-23T10:45:02","slug":"longjing-brand-protection-shanghai-2021","status":"publish","type":"post","link":"https:\/\/www.sandao.com\/ja\/longjing-brand-protection-shanghai-2021\/","title":{"rendered":"West Lake Longjing Brand Protection: Shanghai 2021"},"content":{"rendered":"\n
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On 13 July 2021<\/strong>, a press briefing in Shanghai brought West Lake Longjing brand protection<\/strong> beyond the tea gardens of Hangzhou, China. The discussion centered on a practical problem: tea can be grown in one place, sold in another and advertised online across the country. Protecting its declared origin needs cooperation along that whole route.<\/p>\n

The event date is confirmed in a 2021 report carried by China’s intellectual-property protection website<\/a>. This is a retrospective account; the enforcement figures and production information below belong to the period covered by the briefing.<\/p>\n

\"West
West Lake Longjing brand protection briefing, Shanghai, 13 July 2021. Supplied archival photograph.<\/figcaption><\/figure>\n

Why a Hangzhou tea was discussed in Shanghai<\/h2>\n

West Lake Longjing, also known internationally as West Lake Dragonwell green tea, is closely associated with Hangzhou. Its name reaches far beyond the city, however. A local authority’s work on production cannot, by itself, address misleading origin claims in a shop or online listing elsewhere.<\/p>\n

At the briefing, Hangzhou market-regulation official Lin Xiao described cooperation under the Yangtze River Delta’s regional enforcement arrangements. The supplied report also referred to work with the tea association, police and authorities in other provinces.<\/p>\n

The cooperation reported in 2021<\/h2>\n