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EFUTON Tea: Longjing, Main Brands and Company Profile

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EFUTON is a Hangzhou-based Chinese tea business founded by Li Xiaojun in August 2008. Hangzhou EFUTON Tea Ltd. combines tea development, processing and sales with online retail and customization. Longjing is a central part of the presentation, alongside a wider tea range, herbal and fruit blends, and teaware.

Aerial view of the EFUTON tea company headquarters
Image source: official public material.

Company at a glance

Company Hangzhou EFUTON Tea Ltd. / 杭州艺福堂茶业有限公司
Founded August 2008
Founder Li Xiaojun / 李晓军
Location Hangzhou, Zhejiang, China
Business scope Tea development and processing, retail, e-commerce and customization

Main business

The official introduction describes a system connecting production, quality checks, packing, warehousing and sales. Its Tonglu central factory began operating in 2017. The company also presents a digital Longjing manufacturing facility and the Longwu West Lake Longjing Sunshine Factory Store. The latter combines a production setting with a visitor and retail experience, while the Tonglu tea-culture museum adds an educational element.

Main products and their characteristics

EFUTON / 艺福堂 The main everyday-tea brand, with Longjing and a broader catalog of leaf teas and blends.
Chadu / 茶都 A brand focused on higher-end West Lake Longjing. The catalog includes a pre-Qingming special-grade Fangyuan 120 g gift product.
Weng Long Sheng / 翁隆盛 A Longjing heritage brand with a tea-house history that the company traces to 1729; this is separate from EFUTON’s 2008 founding.
Yaji and Yimei Yaji centers on teaware design; Yimei covers herbal blends and related drinks. These categories serve different needs from plain leaf tea.
Chadu West Lake Longjing tea gift packaging presented by EFUTON
Image source: official public material.

Choosing Longjing within the EFUTON range

The catalog separates products labeled West Lake Longjing from more general Longjing products. The distinction matters: Longjing is a broader tea name, while West Lake adds a specific origin claim. Compare the individual label, harvest information, grade and net weight. The company’s EFU numerical grading is its own system, rather than a national grading standard shared by all tea producers.

White tea and other tea styles broaden the catalog beyond green tea: one displayed example is a 2023 Fuding Silver Needle gift product. The company also lists TEEKANNE as a strategic partner. A partnership is different from ownership, so that name is not grouped here as an EFUTON-owned brand. Product availability and brand arrangements should be checked through the current official channels.

Official contact and further information

Customer service 400-800-7070
Business contact +86 571 88181188
Official channel EFUTON company, product and contact pages

Sources

Prepared on 29 October 2026 from the official material linked above. Product years and specifications refer to displayed examples; confirm current availability with the company. Original brand and packaging marks are retained in the images.


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