Jingwei Fu Tea: Shaanxi Tea Brand and Company Profile

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Jingwei Fu Tea is a Chinese dark-tea brand based in Xianyang, Shaanxi. The company behind it, Xianyang Jingwei Fu Tea Co., Ltd., brings together Fu tea research, production, packaging and sales. Its range runs from substantial hand-built bricks to classic tea gifts, smaller portions and tea bags.

Company at a glance

A modern company connected with a regional tea tradition

The official brand story emphasizes the recovery of traditional Shaanxi Fu tea-making and identifies 2009 as a project milestone. A Shaanxi Equity Exchange profile records the company’s establishment in October 2009. The region’s much older tea history should be understood separately from the age of the present company.

The brand’s visual identity draws on an old official-tea ticket motif: a running horse, a seal, the sun and waves. In the company’s explanation, these connect its identity with Shaanxi’s tea trade and the Jing and Wei rivers.

Main business: research, production and reaching tea drinkers

Jingwei focuses on the development, manufacture, packaging and sale of Fu tea, alongside tea-culture communication. Its official website presents tea gardens, product collections, stores and distributor cooperation, and links to its Tmall and JD retail channels.

The company’s research and production focus is also described in a company recruitment profile published by Anhui Agricultural University. For a buyer, the practical result is a range of formats serving different drinking and gifting needs.

Main products and their characteristics

The full catalog also lists specialty, e-commerce, Hong Kong, border-market and Yijie collections. Some labels describe a sales channel or intended market rather than a different category of tea.

Understanding Fu tea

Fu tea belongs to the Chinese heicha, or dark-tea, category. It is commonly associated with a distinctive fermentation stage and the small golden growth called jinhua, or “golden flowers.” This explains an important part of the brand’s product language, rather than a medical promise.

For English-speaking readers, dark tea and black tea refer to different Chinese tea categories: “black tea” usually means hongcha. When choosing Jingwei Fu tea, start with the specific product, its format and its preparation directions.

Which format fits your tea routine?

A larger brick suits someone comfortable portioning compressed tea. Smaller portions and tea bags can be easier at a desk or while traveling. For gifts, compare the net tea weight and the tea itself as well as the box.

Keep the tea clean, dry and away from strong odors, following the producer’s instructions. An attractive package or an old production date alone does not establish flavor or storage quality.

Official contacts

Sources

Prepared on 28 October 2026 from the official brand story, product collections and contact page, with the company background cross-checked against the Shaanxi Equity Exchange and university company profiles linked above. Images come from the corresponding official product collections. This profile does not imply a distribution agreement between Sandao and Jingwei.