Sandao · Chinesisch teegeschirr & Kultur
Zhejiang Tea Group: Brands, Tea Products & Machinery
Chinese Tea Brands & Companies
Zhejiang Tea Group brings several parts of China’s tea industry together: well-known retail brands, bulk export tea, ingredients for food and drinks, and the machinery used to grow and process tea. Based in Hangzhou, the group is affiliated with the Zhejiang Provincial Supply and Marketing Cooperative. Its history traces back to a state-owned tea foreign-trade organization established in 1950.

Company at a glance
| Company | 浙江省茶叶集团股份有限公司 |
|---|---|
| English name used in this guide | Zhejiang Tea Group · ZJTEA |
| Headquarters | Hangzhou, Zhejiang, China |
| Historical roots | 1950, in tea foreign trade |
| Affiliation | Zhejiang Provincial Supply and Marketing Cooperative |
| Official website | zjtea.com |
Main businesses
The group’s retail brands are one part of a wider business. Its official company profile describes activities spanning sourcing, production, processing, sales and research.
| Business | What it includes |
|---|---|
| Branded and export tea | Longjing and other specialty teas for domestic retail, alongside green tea and other products for international customers. |
| Tea ingredients and foods | Matcha, instant tea, concentrated tea liquids, tea-derived ingredients, tea foods and related applications. |
| Tea machinery | Equipment for tea-garden work, harvesting, processing and packaging, supported by technical services. |
| Supply-chain services | Raw-material sourcing and coordination through directly operated bases, joint ventures and long-term partners. |
Brands within Zhejiang Tea Group
| Brand | Main focus and distinguishing features |
|---|---|
| Shifeng · 狮峰 | Longjing and West Lake Longjing. The catalogue identifies different growing locations for individual products, including Longjing village, Shifeng Mountain and Meijiawu. |
| CAMEL · 骆驼 | An export-oriented tea brand associated particularly with gunpowder and Chunmee green teas. The catalogue also lists CAMEL white teas. |
| Tianxiang · 天香 | Jiuqu Hongmei, a black tea associated with Hangzhou. The brand introduces its work on the tea’s production traditions and standards. |
| Chen Taichang · 陈泰昌 | A brand tracing its own history to 1894, with Zhangping Shuixian oolong in light-aroma and roasted styles, plus Shuixian black tea. |
| Jiu Yu · 九宇 | Tea supply-chain services and applications for business customers. |
| Kawasaki tea machinery · 川崎茶机 | Tea-garden and processing equipment, with a joint-venture history dating to 1990. |
The official brand directory also includes Xinghe, Cha Ming, 供销社的茶 and 茶意漫颜. These names cover different market positions and applications across the group; they should be read alongside each brand’s own product information.
Representative teas and product features

Shifeng Longjing: check the individual growing location
The Longjing catalogue gives useful detail beyond the brand name. Shifeng S300 is described as using old, seed-grown quntizhong tea from Longjing village. S500 is associated with Shifeng Mountain, while a small porcelain-jar selection is described as first-picking seed-grown tea from Meijiawu. These are different product descriptions, so the origin printed on the specific pack matters when choosing West Lake Longjing.
Other catalogue entries include gift-box collections and individually packed Longjing. Packaging, harvest information and product specifications vary between selections; the catalogue is a guide to the range rather than a live inventory.
Export green tea: gunpowder and Chunmee
CAMEL’s export identity is closely linked with gunpowder, the rolled green tea known in Chinese as zhucha, and Chunmee, known as meicha. These offer a different product format and buying context from the group’s small-pack specialty teas. Trade buyers can use the group’s business contact to discuss the grade, specification and intended market.
Regional black, oolong and white teas
Tianxiang provides a route into Jiuqu Hongmei black tea. Chen Taichang’s range introduces Zhangping Shuixian oolong in more than one processing style, together with Shuixian black tea. The white-tea catalogue includes Bai Mudan and Shoumei products under CAMEL. A tea’s category, named origin and processing style are more useful purchase details than assuming every item shares the same flavour profile.
Matcha and tea foods

The matcha section extends the group beyond conventional loose-leaf tea. Its broader food catalogue also shows matcha nougat, cookies, crisps and chocolate products. This combination serves both tea drinkers and businesses looking for tea as an ingredient in food and beverage development.
Tea ingredients and machinery
Zhejiang Xinghe Tea Technology, a group company based in Anji, is introduced as a tea deep-processing business. The official pages list instant tea, concentrated tea liquids, tea-derived ingredients such as catechin-related products and L-theanine, and applications in tea foods and daily-use products. Specifications should be discussed with the relevant business unit for the intended application.
The machinery catalogue includes equipment such as the SM110 two-person trimmer, SV120 two-person tea harvester, single-person harvesting equipment and the KJ4N ride-on harvester. The group’s machinery pages also describe work across primary processing, refining and packaging. This is an industrial equipment business in addition to the group’s consumer tea brands.
Tea bases, sourcing and research
The official supply-chain pages describe a mixed network of directly operated facilities, joint ventures and long-term partners. They identify sourcing and production links in Zhejiang, Fujian, Hubei, Jiangxi, Yunnan, Anhui and Guizhou. The China–Austria organic tea demonstration garden in Pingyao, Yuhang, is one named project presented by the group.
Research work covers tea products, ingredients, equipment and industry standards, with cooperation involving tea research and agricultural institutions. For buyers, the practical next step is to request the particular product’s origin, grade, processing details and applicable test documentation.
Official contact
| Address | Building D, Xinghe Business Plaza, 188 Cuibai East Road, Xihu District, Hangzhou, Zhejiang, China |
|---|---|
| Telephone | +86 571 85029525 |
| admin@zjtea.com | |
| Website | Zhejiang Tea Group official website |
Sources and editorial note
This independent Sandao company profile was prepared from the group’s company introduction, brand directory, product catalogue, processing and supply-chain pages and contact page, checked on October 26, 2026. Photographs are from the official website and are captioned for their context. Product availability and business specifications should be confirmed with the company.