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Richun Tea: Tieguanyin, Main Brands and Company Profile

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Richun Tea is a Fujian tea business with Anxi Tieguanyin roots and a wider portfolio of Chinese teas. Its official website uses the company name 日春股份公司 and the retail identity 日春·中国茶. Tieguanyin remains a central product, while separate brands and product sections cover black tea, rock oolong, floral teas, tea foods and tea-related objects.

Richun five-star Zuixishi Tieguanyin tea gift presentation
Image source: official public material.

Company at a glance

Company name 日春股份公司; Richun Tea is the English rendering used here
Region Quanzhou, Fujian, with Anxi tea roots
Retail identity Richun · Chinese Tea / 日春·中国茶
Heritage The Ministry of Commerce heritage profile traces the Nanshan Richun tea business to 1919
Main product direction Tieguanyin, with a wider multi-brand Chinese tea range

Main business

The official product site and the Ministry of Commerce heritage profile describe a business linking tea production with direct retail. Richun’s published retail approach emphasizes fixed-price selling and self-operated stores. The catalog also offers tea gifts and customization. These are different ways to choose and purchase the tea; they do not replace checking the actual product, harvest and brewing requirements.

Main products and their characteristics

Richun Tieguanyin The official section separates light-aroma and roasted-aroma styles and displays Zuixishi products, including the five-star gift pictured here.
Hongfang black tea and rock oolong The official Hongfang section identifies the brand with black tea and Wuyi rock teas; Jin Jun Mei is among its displayed products.
White tea and pu-erh The heritage directory identifies Zhuzhu Xiangchuan with Fuding white tea and Mengrun Hao with Yunnan pu-erh.
Jiangnan Meiren A separate floral-tea and green-tea direction; the official section also lists jasmine and other botanical drinks.
Tea foods and tea objects The company also presents tea snacks and Hengye agarwood-related tea objects, extending the catalog beyond leaf tea.

Tieguanyin craft, a broader tea catalog

The name of a collection is only one part of a useful comparison. For Tieguanyin, compare the stated aroma style and preparation guidance; for Hongfang, first distinguish black tea from rock oolong. A gift-box name or star label does not by itself explain all of those differences. Samples or in-store tasting, when available, can make the choice easier.

Richun’s historical tea-house narrative and the modern company’s organizational history are separate subjects. The heritage directory records a 1919 tea-house origin and a later revival of production in 1987; those dates are not presented here as the incorporation date of the current company. The official site’s main slogan is a pricing and brand statement, rather than an independent rating of each tea.

Official contact and further information

Service telephone 400-8865-999
Official product channel Use www.rctea.com for the product sections linked below
Retail information The official site provides a direct-store search

Sources

Prepared on 29 October 2026 from the official material linked above. Product years and specifications refer to displayed examples; confirm current availability with the company. Original brand and packaging marks are retained in the images.


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