Bama Tea: Company, Tieguanyin & Chinese Tea Brand

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Bama Tea brings Anxi Tieguanyin heritage into a broader Chinese tea business. Its official website places black tea, Wuyi rock oolong and Tieguanyin at the center of the brand, alongside a network of branded tea shops. The company behind it is 八马茶业股份有限公司, with its corporate contact address in Shenzhen, Guangdong.

Bama Tea at a glance

Two places help explain the business: Shenzhen is its corporate contact location, while Anxi is central to the family story and Tieguanyin craft presented by the brand. A Shenzhen address does not mean the teas are grown there. For an individual tea, the product label remains the place to check its origin, grade and production information.

Main business

Bama operates a branded Chinese tea business with product sales, tea retail stores and franchise development. Its public website organizes those activities around three featured tea categories—Tieguanyin, Wuyi rock oolong and black tea—and separates franchise enquiries from corporate investor relations. Its store photographs show packaged teas, gift displays and tasting tables, connecting product sales with an in-store tea experience.

The Anxi Tieguanyin family story

The official family heritage page traces the Wang family’s tea tradition through several generations. It describes Wang Xueyao and Wang Fulong as experienced tea tasters associated with Anxi tea factories, and presents Wang Wenli as the thirteenth-generation inheritor. The website also identifies Wang Wenli as a representative inheritor of the national intangible cultural heritage project for Tieguanyin-making skills.

This is useful background for understanding Bama’s emphasis on tea selection, tasting and oolong craftsmanship. The eighteenth-century account of the ancestor Wang Shirang belongs to the brand’s heritage narrative; it should not be read as the incorporation date of the present company. Tieguanyin itself is an oolong tea associated with Anxi, rather than a generic name for every tea sold by Bama.

Main products and their characteristics

The official product graphics identify Saizhenzhu (赛珍珠) with Tieguanyin, Ding Hong (鼎红) with black tea, and Niu Yi (牛一) with rock oolong. These named lines make the three-category structure more concrete: Tieguanyin expresses the brand’s Anxi heritage, rock oolong offers a separate Wuyi tea direction, and Ding Hong represents its black-tea offering. The style and grade of each pack still depend on its own specification.

The official tea collection page presents the three categories through separate visual panels. For a shopper, that makes the brand a way to explore different Chinese tea styles rather than only one regional tea. Brand recognition alone does not tell you how a particular tin will taste: tea type, origin, harvest information and processing style are more useful for that choice.

Stores, gifts and tea tasting

Physical stores are a prominent part of Bama’s public presentation. The company publishes storefront photographs, interior displays and tasting spaces, while its navigation separates product information, franchise enquiries and investor relations. These channels serve different needs: buying tea, exploring a retail partnership, and obtaining corporate disclosures.

For a gift, start with the recipient’s preferred tea style and a realistic amount they can use. For daily drinking, compare a specific tea’s description and pack size. A decorative box is a presentation choice; it is not a substitute for clear information about the tea inside. Use the brand’s own current channels to confirm store locations, available products and service terms.

Official company contacts

The email and Shenzhen telephone above are specifically published for investor relations; the 400 number is labeled for franchise enquiries. For a purchase or after-sales matter, use the customer-service channel supplied by the store or official shop handling the order.

Sources and editorial notes